Course Overview

How do you know your marketing activities are working effectively? And how do you know if your marketing strategy is appropriate for your audience?

There are many sources of data that organisations can utilise to access insights. This information can inform business decisions and marketing strategies. Understanding marketing analytics and insights can help aged care and disability providers improve their market position in a market that is becoming more and more competitive.

What you’ll Receive

  • 3 Hour Course

  • Workbook

  • Participation eCertificate

  • Post Course Support

Pricing

  • Online

    $299 + GST (Per Person)
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Key Topics Covered

• Sourcing web and digital marketing data
• Segmenting and organising data
• Identify a range of key metrics
• Discover insights by analysing multiple data sources
• Consider data integrity in the analysis process
• Develop short and long term goals from insights
• Develop reports for Management and Boards

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Who Is This Course Ideal For?

This program has been developed to enhance the skills of Marketing team members, Administration team members, Managers and Regional Managers.
This program will also provide a valuable insight into aged care marketing and branding for Board Members and Executive Team members.

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Do you want to know more? Getting in touch.