Collection: Marketing & Branding for the Care Sectors

MARK101

This webinar takes a look at baseline marketing and branding strategies within the care sector. It will equip you with the tools to review your current marketing and branding, in the light of an increasingly competitive marketplace, and provide simple strategies to make a big difference.

Course Overview

This webinar takes a look at baseline marketing and branding strategies within the care sector. It will equip you with the tools to review your current marketing and branding, in the light of an increasingly competitive marketplace, and provide simple strategies to make a big difference.

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What you’ll Receive

  • 3 Hour Course
  • Workbook
  • Participation eCertificate
  • Post Course Support
  • Online

    $299 + GST (Per Person)

Key Topics Covered

• What is Marketing?
• How do I develop a marketing strategy?
• How and why the aged care and disability sectors are becoming more competitive in terms of marketing & branding
• Care-specific considerations when developing a marketing strategy that include evolving social behaviours, technological trends and consumer expectations.
• Identifying and reaching your target market in a cost effective way
• Understanding your competitors to create a competitive differentiation.
• Finding and utilising your brand personality
• Ensuring you have a clear and consistent message, delivered through your marketing and branding.
• How your mission and values impact your marketing and branding.
• Actions you can implement straight away that will make a big difference, even with a small team or a small budget.

Who Is This Course Ideal For?

This program has been developed to enhance the skills of Marketing team members, Administration team members, Managers and Regional Managers.
This program will also provide a valuable insight into aged care marketing and branding for Board Members and Executive Team members.